个人简历在求职中所起到的作用非常大，它是求职的敲门砖。很多求职者本身都具有一定的硬伤，求职很不利。在个人简历上就需要弥补方式。
所谓的硬伤也就是不能满足企业单位招聘的基本条件，例如当企业要求职位必须要是本科以上，那么学历不足就是硬伤，当企业招聘要求英语必须六级以上，那么英语能力不足就是硬伤，此外还有工作经验、计算机能力、语言能力等等这些都可以成为硬伤。
硬伤也就是现在所不具备的能力，但是企业却一定要求的。在时间充足的情况下，以实际行动来弥补是最好的方式。比如手，工作经验不足，可以在网上或者找关系人来恶补相关职业的一些经验知识。还有学历不足的，也可以通过成人教育来获得学历。
在求职的时候，尤其是一些职位需要特殊能力的时候，求职者需要懂得如何才能忽视能力来获得工作岗位，也就是说，在个人简历上要以自己的优势能力来对应求职目标。体现出来的是自己的优势部分，正好也能满足职位的需要，那么求职成功的几率就更大了。
Name：cjzwHukou：GuangdongResidency：GuangdongWork Experience：Current Salary：XX/YearTel：E-mail：www.cjzw.cnCareer ObjectiveDesired Industry：Electronics Micro-electronics, Automobile, Computer Software, Computer Hardware Network EquipmentDesired Position：Computer· Network· Technology, Marketing· Public Relations (PR)·Media, SalesDesired address：Hong Kong, Guangdong, Beijing, ShanghaiDesired Salary： Work Experience2008/01—Present***Company Area sales managerLocation: Guangzhou & Shenzhen
Responsibilities & Achievements:
1. Responsible for all Microsoft software and Microsoft sever products Retail Business Development activities in the China Southern Regions. Overseeing the sales and marketing management team in China Southern Regions.
2. Develop and manage the sales and distribution function of the company through residential dealers’ network.
3. Work with Asian Area Management office to adapt, plan and execute regional corporate programs and initiatives. Assist top management in planning and developing strategies for the business by continuously providing feedback on opportunities in the market for business.
4. Work with top management to implement and execute both long and short term business strategies to enhance market shares and profitability.
5. Develop Interior Designer Channels through various marketing programs and selling tools adapted from Asia Regional Office.
6. Manage relevant reporting of management and financial information for the sales and marketing department.
7. Maintain and develop corporate image and reputation, and protect and develop company’s brands via effective and creative marketing management programs as well as targeted PR exercises and intellectual property management.
8. Monitor competitors’ activities and preempting their actions by developing and implementing counter action plans. Ensure cost efficiency by maintaining proper control on sales and marketing expenses within approved company budgets.
9. Monitor consumer feedback and plan suitable advertising and promotional activities for each area within the China Southern Regions Working with field sales team to set specific expectation through accurate forecasting, qualifying and closing projects.
10. Ensure competitive edge by continuously engaging new product development with brand groups and product management team within China as well as global offices.2007/01—2007/12Apple Computer corp Area sales manager
Location: Guangzhou
Responsibilities & Achievements:
1. APPLE computer production & IPOD production salsas manager. Huanan Area channel management. Manage and grows the all kinds of Apple production business in South China. And breakdown all the target to every sales and make sure the target would be finished every month.
2. Prospect the sales territory, contact, qualify and close deals, Build and manage a pipeline and continually generate new accounts, forecast the sales activity and control marketing activity.
3. The main job was making the Hunan area sales strategy and marketing select appropriate activities. Conduct Sales forecast and generate sell-in plan. Identifying opportunity to select area main dealers and area channels & Develop city & channel network in selected region.
4. Manage channel inventory and conduct Product performance analysis, manage and work with direct key partners to achieve sales target.
5. Working with key business stakeholders in ensuring key requirements or change requests are captured and addressed. Control the channel balance with the key partner, distributor, and dealers. Control area production price and promotion.
6. Production Promotions and Lifestyle Marketing - define like-minded brand partners and develop co-marketing campaigns whereby these partners broadly endorse the Apple brand and our products to their constituencies. As example, the Pepsi promotion.
7. Contact with Shopping-mall, IT-mall owner, build the open door adv for found new APPLE shop.2003/03—2006/12Sony (china) Limited corp Sales manager
Location: Guangzhou & SZ
Responsibilities & Achievements:
1. Personal move computer (VAIO) production & IT channel Shenzhen Area sales supervisor. Manage and grows the VAIO production business in South China.
2. The main job was making the Shenzhen area sales strategy and marketing select appropriate activities. Identifying opportunity to select area main dealers and area channels & Develop city & channel network in selected region.
3. Tsshe marketing mission is data acquisition plan to ensure that new data attributes or audiences needed to drive marketing and communication initiatives are identified, prioritized and acquired in a timely manner. Work closely with regional systems and data teams to ensure that new data initiative or systems deployed or upgrades to existing systems do not affect the integrity of subsidiary databases.
4. Manage and develop Retail network, VAIO SHOP, IT Malls, Large Format Stores, and Chain Stores etc. Channel management / sales forecast and Channel/retailer development. Promote the marketing share up to the target.
5. Communicates with clients at the most senior levels and maintains a continuing relationship with the client at senior and operational levels with targeted clients.
6. Drives business needs analysis; leads sales team in obtaining the business requirements to help them define the VAIO-Production to support the business need.
7. VAIO B2B operation. The key dealers' & government stock management. Establish and maintain the relationship with the key clients/main customs and ensure the conformances are satisfied. Closely work with the main customs and Gov stock. Selecting good offerings and distribution channels to provide an optimal financial return.
8. Deal with the focal point for both internal and external communication. Good communication and interpersonal skills. Enough competency of driving to win.Education and Training 2000/01—2003/06Jilin University
Japanese economic and culture Foreign Languages Bachelor1999/09—2003/06Jilin university
International business Administration BachelorProfessional SkillsLanguage Skills：English: Fluent
Japanese: Fluent
Grade of English: CET 6
Oral English: FluentSelf-appraisalA position as IT Area sales manager which will benefit from my 7 years of IT and commuter retail channel management experience and 3 years of customer management experience in foreign company. I also have 4 years team-leading management experience, Marketing Resource planning, development, cost control, ROI management.
