everyone knows how to introduce themselves, right? it's just like those name tags organizers pass out at networking events, "hello, my name is…" unfortunately, a lot of job seekers have a tough time getting beyond that very basic introduction. sure, they can chat about where they grew up or their favorite book or movie, but when it comes time to say something smart and relevant about their job search interests, it gets a little tricky.
每个人都知道怎么介绍自己，是吗?大多时候的介绍都感觉像那些给自己贴上姓名标签一样，“你好，我的名字是......”，悲剧的是，大部分的求职者都发现很难说些基本信息之外的话题。当然，他们可以聊聊在哪长大的，或者最喜欢的书或电影，但当实际谈到一些与找工作有关的话题，还要说得聪明，就好像变得有点尴尬了。
do you have a pitch about you, your skills, and accomplishments ready to use the next time someone asks what you're looking for? while conventional wisdom used to dictate you prepare a two-minute "elevator pitch," most elevator rides don't last two minutes, and most people's attention spans certainly don't.
下次面试的时候，你能对自己所掌握的技巧以及获得的成果对答如流么?一般情况下你都需要准备一个两分钟的简短介绍，但是大多根本持续不了两分钟，一个人的注意力时间也达不到那么久。
instead of the two-minute pitch, you should think about how to share relevant information about yourself quickly and succinctly so your target audience doesn't have time to start mentally planning out their grocery shopping list while they're waiting for you to stop talking about yourself.
与其准备一个两分钟的面试演讲，你不如好好想想怎么快速有效的介绍自己的相关信息，这样你的听众们才不至于一面等着你快点结束自我介绍，一面在脑子中构想下班之后的购物清单。
if you can't introduce yourself to a potential contact in 30 seconds or less, you may miss some important opportunities to impress someone important.
如果你无法在30秒钟或更少时间之内把自己介绍出来，那么你就可能会失去一些机会，无法给别人留下深刻印象。
to create an impressive pitch, know the answers to the following questions:
要做一个让人眼前一亮的简介，先了解下面的这些问题吧：
1. what is your goal or objective?
1.你的目标或目的是什么?
2. what do you offer? identify the skills and accomplishments that make you stand out from other people in your industry.
2.你的与众不同之处在哪?列举那些能让你在同行业竞争者中脱颖而出的技能和成果。
3. what do you do? include information about your goal or objective as it relates to your target audience.
3.你做的是什么?需要包含听众所感兴趣的你的目标或目的。
4. what problems do you solve? every job description stems from a company's problem or specific need. make sure you know how your contributions will make a difference for the organizations you target.
4.你解决了哪些问题?每个职业设立都是源于公司的某个困难或者专业需求。一定要知道你的贡献如何能对这个企业产生重大的影响。
5. what results do you create? think about your accomplishments in your current or past positions.
5.你有什么成果?想想你在现任或过去的行业里所取得的成果。
use this format to plan your reply:
用这个模板来规划你的简述吧：
i work with (target audience) to (what problem do you solve). this is how (your results).
我和(听众)一起工作可以解决(你所能解决的问题)。这是我的(成果)。
i collaborate with non-profit organizations that support women's causes to create, organize, and run fundraising events that raise money from previously untapped donor bases. last year, we increased donations by more than 50 percent and broke all of our fundraising records.
我和非营利组织一起合作，支持女性创办、组织和运行筹款活动，资金从潜在的捐款人中筹集。去年，我们的筹款增加了50%多，打破了历年的筹款记录。
keep in mind: one trick to a successful pitch is to eliminate jargon or other language your target audience won't understand. this is especially important for career changers: don't rely on lingo from your previous career to appeal to new networking contacts. focus your comments to appeal to your new audience and you'll be much more successful impressing them with your knowledge, skills, and abilities.
切记：成功面试的诀窍在于不要使用听众不太理解的行话或者其他语言。这对改行的求职者来说更加重要：不要用你前一个职业领域的行话来迎合新的工作系统。你需要集中措辞来迎合新的听众，多介绍你的知识，技能和能力，才会更成功的给他们留下深刻的印象。
with a well-planned, succinct, targeted introduction, you'll inspire additional conversation with your networking contacts. prepare to ask for a formal meeting to share ideas and insights, but always be ready to detail your expertise in-depth and on the spot if someone asks. always be ready to answer questions about how you accomplished your goals and solved problems in the past and to explain how those experiences make you a good fit for your targeted opportunity.
有了一个精心准备、简洁、目标性强的自我介绍，你接下来就能和自己的面试官有着更多的交流机会。你也可以要求一个正式的会议来介绍自己的想法和观察，但也要准备当有人提问时，你能够把自己的专业更细化和深化进行介绍。时刻准备好回答这些问题，如如何才能实现你的目标，过去如何解决问题，以及这些经验如何能让你获得机会成为我们提供职位的最佳人选等。
